Trans Ova Brand Refresh

Sioux Center, IA — For more than 45 years, Trans Ova has helped shape what is possible in advanced reproductive technology. Rooted in trusted relationships and strengthened by proven science and dedicated service, the company has worked alongside producers and clients to help turn genetic potential into meaningful progress.

Now, Trans Ova is introducing a refreshed logo designed to bring greater clarity, consistency and purpose to the way the brand shows up for clients, producers and partners.

At its core, the refreshed logo is an evolution of the brand clients have known and trusted for decades — one that reflects the same commitment to expertise, innovation, partnership and practical results that has guided the company from the beginning.

Every part of the refreshed identity was approached with care and intention. It honors what has made Trans Ova recognizable and trusted while carrying the brand forward in a way that better reflects how the company supports clients in a changing industry.

“When Trans Ova began, the mission was never just about technology. It was about helping producers see what was possible and giving them the tools, expertise and confidence to move their operations forward,” said Dr. David Faber, founder and former CEO of Trans Ova. “That spirit has always been at the heart of this company. As the visual identity evolves, the commitment to clients, innovation and doing things the right way remains exactly the same.”

As the needs of producers continue to evolve, Trans Ova remains focused on making advanced reproductive solutions clear, accessible and practical for the producers who use them. The refreshed logo reflects a company grounded in experience, guided by relationships and committed to helping clients make confident decisions for the future of their herds and breeding programs.

“This is an exciting moment for Trans Ova because it reflects both the legacy we are proud to carry and the responsibility we have to keep evolving for the clients we serve,” said Kevin Hoogendoorn, CEO of Trans Ova. “Our refreshed logo gives us a more consistent and recognizable way to show up for clients, while staying true to the people, values and expertise that have earned their trust for decades.”

The brand evolution also reinforces Trans Ova’s continued commitment to partnership. In an industry where decisions carry long-term impact, clients need more than technology. They need a team they can trust, expertise they can count on and solutions that support their goals. Those priorities remain unchanged.

Beginning June 1, the refreshed logo will roll out across Trans Ova social media channels, with additional digital, print, facility and client-facing materials transitioning over time. Clients may continue to see the previous logo during this transition. Both marks represent the same Trans Ova team, the same proven standards and the same commitment to helping producers move forward with confidence.

“What has always made Trans Ova trusted remains at the center of this evolution,” Hoogendoorn added. “It is about honoring what built Trans Ova while making sure the way we present our brand reflects the same care, confidence and forward-thinking approach clients experience when working with our team. Our clients can expect the same commitment, the same expertise and the same partnership they have always counted on — now represented by a refreshed look that is ready for what comes next.”

To see the refreshed logo and follow the brand evolution, visit Trans Ova on social media beginning June 1 at @transova_genetics.

About Trans Ova

Trans Ova is a trusted leader in advanced reproductive technologies, helping producers and clients achieve their breeding goals through proven expertise, collaborative partnership and reproductive solutions tailored to the unique needs of each operation. With more than 45 years of experience, Trans Ova continues to expand what is possible through genetic acceleration, reproductive services and a long-standing commitment to producer success.

Media Contact:

Sara Kober
Global Director of Marketing
Trans Ova
sara.kober@transova.com